Official Google Blog |
- Assembling resources following the earthquake in Japan
- This week in search 3/11/11
- Three years of Google + DoubleClick by the numbers, and video arrives on the DoubleClick Ad Exchange
| Assembling resources following the earthquake in Japan Posted: 12 Mar 2011 09:00 AM PST (Cross-posted from the Google.org Blog) I was the in the middle of writing code when the Google Japan office, on the 26th floor of Roppongi Hills in Tokyo, started shaking slowly. The rocking gradually increased, and I looked out the window to see the surrounding buildings all swaying ominously. Although alerts from the building urged us to evacuate via the emergency stairs, I couldn't help but stay and search for information about the earthquake's epicenter and scale. Amidst a series of aftershocks rocking our office, a small group of us in Tokyo and several other Google offices started gathering information about the earthquake to create the Crisis Response information page. As someone who experienced the Kobe earthquake 16 years ago when I was at university, I cannot forget the immediate desire for information. There was no way to find out where people's family and friends were, if transportation would be available to get us home, and most importantly, whether we would be able to find shelter. This experience helped me remember that during a crisis, information about shelters can become increasingly muddled. Together with our Google Crisis Response team, we decided to organize existing public information from local governments about the concerned areas. Because of the very high volume of web traffic yesterday, this proved difficult to access. Collaborating with the Google Maps engineering team in Tokyo, we rapidly put together a page of information on Google Maps for our Crisis Response page. And thanks to our colleagues in California and around the globe, within one hour of the earthquake we launched Google Person Finder, a tool to help locate missing people, in Japanese, Chinese and English. We published sites in Japanese and English with maps, news updates, videos and resources. We also posted tsunami alerts on the Google homepage for appropriate domains to make sure as many people as possible saw the warning. And in addition to these tools we've made available, we are donating $250,000 to organizations in Japan who are working on relief and recovery efforts. Our hearts go out to those who have been affected by the tragedy, and we thank the citizens, first responders and organizations working hard to keep everyone safe.      |
| Posted: 11 Mar 2011 04:32 PM PST This is part of a regular series of posts on search experience updates that runs on Fridays. Look for the label "This week in search" and subscribe to the series. - Ed. When searching, sometimes you have a pretty good idea of what you want to see and what you don't. With features like Google Instant and Instant Previews, you're able to quickly scan results to find exactly what you're looking for. This week's changes continue to make Google more interactive so you can get to your desired search result even faster—whether you're on the go, looking for videos or weeding out unhelpful search results. Instant Previews for Videos When it comes to videos, people want to spend less time searching and more time watching. That's why we added an enhancement to Instant Previews—the ability to preview videos. Click once on the magnifying glass next to the title of any video search result in universal or video mode. For some videos, you'll now be able to play through a set of four short segments from the video to see if it's what you're looking for (video providers have to opt to make the previews available, so you won't find it for every video yet).  Example searches: [roy halladay], [bi-winning], [heat vs. lakers] Instant Previews for Mobile When you're searching on your mobile device you want to find what you're looking for fast. Similar to the desktop version, Instant Previews for mobile displays search results in the form of webpage snapshots, so you can visually compare results without having to go back and forth between websites and search results. To use Instant Previews, go to www.google.com on your Android (2.2+) or iOS (4.0+) device and tap on the magnifying glass next to any search result. You can quickly scroll across previews by swiping with your finger and when you find one you like, tap on the preview to go straight to the page. Try searching for [honeycomb] or [how to poach an egg] on your phone and preview the results to find what's most interesting and useful to you.  Scroll across Instant Previews of search results on your mobile phone Hide sites to further personalize your search results Have you ever clicked on a result and come right back to Google to look for another one? Sometimes, this happens when the first result just isn't quite right, but other times, it could be because the entire site seemed offensive or of generally low quality. Yesterday, we announced a new option for times like these, so you can further personalize your search results and block sites that you don't find useful. When you click a result and then return to Google, you'll find a new link to "Block all example.com results." If you click the link and confirm it, the domain won't appear in your future search results.  This week's changes are designed to give you more control over the information you find on Google, so you can quickly decide what's most useful to you and get to the result you need. Information has been exploding on the web for years now, whether it's real-time, video or blog posts, but one thing has stayed the same—your time. That's our inspiration for coming to work every day: to look for new ways to help you pinpoint exactly the information you need in seconds.     |
| Three years of Google + DoubleClick by the numbers, and video arrives on the DoubleClick Ad Exchange Posted: 11 Mar 2011 10:54 AM PST In 2008, we acquired DoubleClick, and our efforts to make the display advertising landscape a better, simpler place for users, publishers and marketers began in earnest. Today marks exactly three exciting years together. The time has flown by, and we've made huge strides towards our goal, largely powered by DoubleClick's technological and industry expertise. Here are a few of the things we've achieved in the past three years: we've offered people control over what ads they see on the web, created a new way for advertisers and publishers to buy and sell ads, given publishers a powerful tool to maximize the value of their content, introduced a way to bring a campaign to life across the web with instantly customized creative, added a platform to buy across ad exchanges in real time, enabled small advertisers to launch display campaigns in minutes, introduced a highly effective way of delivering ads to interested consumers on the Google Display Network and rolled out video ads that allow consumers to watch only the ads they want to see (while letting advertisers pay for only the ads that consumers watch). We realize that the display industry is still complex (we actually turned to the laws of physics to help marketers navigate their way through it). But we're getting there. A few numbers help tell the story of the past three years:
We think that video ads are going to quickly become an even bigger piece of the display landscape. And in our own survey with Digiday, about 20% of marketers indicated that they wanted to use real-time bidding to buy video ads this year. Combining the power of exchange buying with the potential of video will to help grow the advertising pie (or in honor of today's anniversary, cake) for everyone. We can't wait to see what else the next year has in store. Update 10:53 AM: Fixed one of our estimates.     |
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